This report is the largest and most comprehensive study of the UK public’s demand for sustainable investment opportunities.

People in the UK want to use their investments to help drive positive change in the world. This view is widespread and shared by people across the country, with different demographic characteristics, including the current and future customers of the financial services industry. As the wealth share of millennials and women continues to grow, the demand for sustainable investing opportunities is expected to grow still further. This requires a radical change in culture and behaviour among mainstream financial institutions as to how they engage with customers on their approaches to sustainability.