Research shows that lack of awareness and understanding about impact investing is the main reason for investors not to pursue it.

Debunking common myths about impact investing

Research shows that lack of awareness and understanding about impact investing is the main reason for investors not to pursue it. We work with institutional investors such as pension funds, as well as other asset owners and managers, to debunk common myths about impact investing, for example that investing with impact means sacrificing financial returns.

Impact investments seek to generate positive, measurable social and environmental impact alongside a financial return.

Supporting pension funds to integrate impact into their investment decision

We want to make it easier for investors to embrace the opportunities offered by impact investing and integrate these into their investment decisions. Together with leading practitioners, we have developed Four Good Governance Principles for Pensions, which provide practical guidelines on how pensions can pursue an impact investing strategy.

Empowering more people to invest with impact

We run a bimonthly event series focused on how investors, asset owners and managers, financial advisors, as well as policy makers and regulators can incorporate impact into their work. In our events, we cover topics such as the power of shareholders to drive social and environmental change, the compatibility of impact investing and pension trustees’ fiduciary duty, the role of venture capital for impact investing, and gender-lens impact investment.


We also support and amplify initiatives that empower individual savers to deliver positive impact with their money, such as Make My Money Matter and The Big Exchange.

Four Good Governance Principles for Pensions

We developed four guiding principles for pension schemes that offer practical guidance on how pension trustees can pursue an impact investing strategy.

Read about the Principles here

Fiduciary duty – the legal context

Written by pension lawyers, our legal paper on pension trustees’ fiduciary duty – the obligation on trustees to act in the best interest of the scheme’s members – debunks the common myth that impact investing is not compatible with fiduciary duty.

 

Read our legal paper here

New research out now

White Paper: Scaling up institutional investment for place-based impact

Our joint white paper “Scaling up institutional investment for place-based impact,” based on the collaborative “Place-Based Impact Investing Project (PBII)” by the Impact Investing Institute, The Good Economy and Pensions for Purpose, sets out the case for institutional investors to adopt a “place-based lens.”